Consumer panels make it possible to analyze all of the following except
A)the characteristics of heavy buyers.
B)brand switching rates.
C)the effectiveness of the distribution network.
D)cumulative market penetration.
E)all of these can be analyzed using consumer panels.

Question

Quizplus · Accepted Answer

Consumer panels are a research method used to gain insights into consumer behavior and preferences. They provide data on factors such as brand loyalty, purchasing habits, and demographic information about consumers. However, they are primarily focused on analyzing individual consumer behavior and may not provide direct insights into the effectiveness of the distribution network, which is a broader organizational concern.

Consumer Panels Make It Possible to Analyze All of the Following