PERT is a network approach that divides the marketing research project into multiple components and estimates the time required for each activity.

Question

Quizplus · Accepted Answer

PERT (Program Evaluation and Review Technique) is a project management tool used to plan, schedule, and control complex projects, not specifically for dividing marketing research projects. It focuses on the tasks involved in completing a project, estimating the minimum time needed to complete the whole project by analyzing the time required for each task.

PERT Is a Network Approach That Divides the Marketing Research