To find out the effect of price on sales of a particular brand, the most appropriate research design would be
A) exploratory research
B) causal research
C) descriptive research
D) primary research
E) none of the above

Question

Quizplus · Accepted Answer

Causal research is the most appropriate research design to study the effect of price on sales of a particular brand. This research design helps to establish a cause-and-effect relationship between the variables under investigation. By manipulating the price of the brand and measuring the resulting changes in sales, researchers can determine the impact of price on sales.

To Find Out the Effect of Price on Sales of a Particular