Descriptive research can be defined as
A)a research approach which is used when a researcher needs general insights into a problem.
B)an approach to determine cause-and-effect relationships.
C)a snapshot of some aspect of the marketing environment at a particular point in time.
D)an approach which isolates all causal factors.
E)none of the above.

Question

Quizplus · Accepted Answer

Descriptive research is used to describe characteristics of a population or phenomenon being studied. It provides a snapshot of some aspect of the marketing environment at a particular point in time.

Descriptive Research Can Be Defined as