The research director was asked what the total cost of the research would be He stated that after including all the expenses of the test market, salaries, wages, outside consulting fees etc.the total cost would be $4.4 million.Should the company do the research study proposed by the director?

Question

Quizplus · Accepted Answer

The question does not provide information on the expected profits or benefits of the research study. Therefore, it is not possible to determine if the cost of $4.4 million is worth the potential benefits. Without this information, it is not a good idea to proceed with the research study. So, the best choice is to not go for the research study proposed by the director.

The Research Director Was Asked What the Total Cost of the Research