Which research is carried out to assess performance of programs, including tracking advertising recall and corporate and brand image studies?

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Evaluative research is carried out to assess the performance of programs, including tracking advertising recall and corporate and brand image studies. Selective research is used to gather information on a specific topic, programmatic research is focused on optimizing the performance of programs, and optional research is not necessary but may be used to provide additional insights.

Which Research Is Carried Out to Assess Performance of Programs