Situation analysis is a methodology that allows practitioners to prepare for the future by looking at trends in the present and mapping how these interrelate with each other.
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Q10: Before developing marketing programs, management should always
Q11: Managers readily use the information generated through
Q12: Marketing research should be undertaken only when
Q13: Marketing research can be used for acquisition
Q14: In situation analysis, performance objectives are set.
Q16: If several approaches are used to address
Q17: In a market planning process, situation analysis
Q18: Continuous information is essential, especially on key
Q19: In a marketing research study, relevance comes
Q20: The identification of problems, opportunities in the
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