Marketing Intelligence helps decision makers in building brand equity and consciousness among the targeted customer segments.
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Q28: Information in existing databases is not useful
Q29: Extrapolation from present data is an effective
Q30: The two main branches of study under
Q31: Business Intelligence is the actionable information that
Q32: Obtaining information about customer needs and gather
Q34: In Scenario Planning technique key change indicators
Q35: A satisfied customer is a profitable customer
Q36: Situation analysis, in a marketing planning process,
Q37: The marketing concept requires that profit maximization
Q38: Strategy development, in a marketing planning process,
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