Professor Aaron Acorn counts the number of total people and the percentage who are Asian in a sample of 400 TV commercials shown during a one-month period on two Vancouver area stations.He wants to see whether the percentage of Asians in commercials equals,is greater than,or is less than the percentage of Asians in the area population.He is using
A)latent structure measurement.
B)generic content coding.
C)manifest content coding.
D)corroborative coding.
E)latent content coding.

Question

Quizplus · Accepted Answer

Manifest content coding involves the direct observation and recording of specified characteristics or content features in a sample of communication, which is what Professor Acorn is doing by counting the number of total people and the percentage who are Asian in a sample of TV commercials. The other options (latent structure measurement, generic content coding, corroborative coding, and latent content coding) do not accurately describe the type of coding being used by Professor Acorn.

Professor Aaron Acorn Counts the Number of Total People and the Percentage