In international marketing, the basic principles of marketing still apply, but their applications, complexity and intensity may vary substantially.

Question

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In international marketing, the same basic principles of marketing such as understanding consumer needs, creating a strong value proposition and communicating effectively still apply. However, there may be differences in how these principles are applied due to cultural, legal, economic, and political differences in each country or region, as well as varying degrees of competition and market saturation. These factors increase the complexity and intensity of international marketing efforts.

In International Marketing, the Basic Principles of Marketing Still Apply