All of the key difficulties encountered in doing business internationally are marketing problems.
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Q3: Currency flows and exchange rates have a
Q6: Firms increasingly understand that many of the
Q7: The global market imposes increasingly tight limits
Q8: International marketing is a tool used to
Q10: Merchandise trade statistics, in particular, overemphasise production
Q12: While Asia has grown in importance as
Q13: In international marketing, the basic principles of
Q14: In the definition of international marketing, the
Q15: The binding effect of the global linkages
Q16: Trading blocs encourage trade relations between their
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