A differentiation strategy takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales service.

Question

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A differentiation strategy involves creating unique features or characteristics in the product, service, or brand to make them stand out from the competition. This can include design, quality, features, after-sales service, or other factors that differentiate the product or service from other offerings in the market. By focusing on these unique elements, the marketer can create a significant competitive advantage in the market and appeal to a specific target audience.

A Differentiation Strategy Takes Advantage of the Marketer's Real or Perceived