A ___________ is defined by its emphasis on a single industry segment, within which the orientation may be toward either low cost or differentiation.________ is characterised by a company offering products or services at a lower cost than the competition.A _____________ is industry-wide or focused on a single segment and takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales service.

Question

Quizplus · Accepted Answer

The first blank corresponds to the three generic strategies proposed by Porter, which are differentiation strategy, cost leadership, and focus strategy. The last blank corresponds to the types of focus strategies, which can be industry-wide or segment-focused. In this case, the company's focus strategy is based on its uniqueness in elements such as design or after-sales service, which corresponds to differentiation. Additionally, the company's emphasis is on a single industry segment, which corresponds to the focus strategy. Finally, the orientation may be toward either low cost or differentiation, and since the company is not focused on offering products or services at a lower cost than the competition, it is not a low-price leader, but rather a differentiator. Therefore, the best choice is C.

A ___________ Is Defined by Its Emphasis on a Single