All of the following are characteristics of the first stage of the global marketing evolution of a company, except:
A)Entry is constrained by a lack of funding (domestic growth still priority investment), so entry is low-cost
B)The risk tends to be minimised by entering close markets (geographically, culturally and economically)
C)The entry is based on core products with technical superiority
D)The objective is to achieve economies of scope

Question

Quizplus · Accepted Answer

The objective of the first stage of the global marketing evolution of a company is to achieve economies of scale, not economies of scope.

All of the Following Are Characteristics of the First Stage