It has been proposed that markets that reflect a high degree of __________ with respect to marketing mix variables could be grouped into segments and thereby targeted with a largely __________ marketing strategy.
A)heterogeneity; standardised
B)differentiation; stable
C)homogeneity; standardised
D)instability; variable

Question

Quizplus · Accepted Answer

The statement suggests that markets with high homogeneity (similarity) in marketing mix variables can be segmented and targeted with a standardized marketing strategy. Option A, heterogeneity, is the opposite of homogeneity and therefore does not fit the description. Option B, differentiation, could imply that the variables are already diverse, making segmentation difficult, and stable does not align with the idea of targeting with a specific strategy. Option D, instability, implies that there is no consistency in variables, making segmentation impossible.

It Has Been Proposed That Markets That Reflect a High