In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.

Question

Quizplus · Accepted Answer

This statement correctly highlights the additional responsibility that marketers face in rapidly urbanizing markets with low incomes and inadequate product usage conditions. They may need to act as change agents to promote the proper use of products and educate consumers on their benefits.

In Markets Where Urbanisation Is Recent and Taking Place Rapidly