The roles of language in international marketing do not include:

Question

Quizplus · Accepted Answer

Understanding cultural similarities in the host country is not a role of language in international marketing. It is important for marketers to understand the cultural differences and adjust their marketing strategies accordingly. The other options, such as information gathering and evaluation, access to local society, and communications within the corporate family or with channel members, involve the use of language in international marketing.

The Roles of Language in International Marketing Do Not Include