The internationalisation process can be driven by external forces such as:

Question

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The internationalisation process can be driven by demand from foreign markets, interaction with other firms in foreign markets, and support from banks in accessing international markets. These are external forces that can influence a firm's decision to expand internationally. While the actions of a firm's management, distributors, export intermediaries, and marketing department can also play a role in the internationalisation process, they are not solely responsible for driving it. The researchers and product developers may contribute to the product design and features that are suitable for foreign markets, but their role is limited to the firm's internal operations.

The Internationalisation Process Can Be Driven by External Forces Such