The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions and, in any case, channel design refers to the length and width of the channel employed.

Question

Quizplus · Accepted Answer

The statement is true. The characteristics of targeted customers, such as their age, income, and lifestyle, will influence the choice of channels used to reach them, and channel design encompasses the number and types of intermediaries involved in distributing a product or service to its intended market.

The Demographic and Psychographic Characteristics of Targeted Customers Will Form