Which category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly?
A)Indirect exporter
B)Direct exporter
C)Integrated distribution
D)Agents

Question

Quizplus · Accepted Answer

Integrated distribution involves a significant investment in the foreign market, such as setting up a local office or subsidiary, to handle the marketing and distribution of the company's products. This approach allows for greater control over the marketing and sales process in the target market.

Which Category of Export Marketing Strategy Requires the Marketer to Make