The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Question

Quizplus · Accepted Answer

A brand is a unique name, symbol, or design that distinguishes one company's product or service from another's. A brand helps a company to build customer loyalty and recognition, as well as differentiate themselves from their competitors. The term 'trademark' is related to the protection of the brand, but not its definition. 'Market position' and 'image' are related concepts, but do not encompass the entire definition of a brand.

The Name, Term, Symbol, Sign or Design Used by a Firm