______________ markets are the least realistic in terms of consumer behaviour over time, but this method allows the participants to be exposed to television advertisements, and their reactions can be measured in a controlled environment._____________ involves a continuous panel of consumers serviced by a retail grocery store operated by the research agency._____________are based on a continuously reporting panel of consumers.

Question

Quizplus · Accepted Answer

Laboratory test markets are less realistic because they occur in a controlled environment, allowing for the measurement of reactions to advertisements. Microtest marketing involves a retail grocery store operated by the research agency for continuous consumer feedback. Forced distribution tests are based on a continuously reporting panel of consumers.

______________ Markets Are the Least Realistic in Terms of Consumer