When assessing the product portfolio, the manager should consider the following interlinkages:

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The manager should consider the interlinkages between geographic and product market when assessing the product portfolio. Geographic factors such as cultural differences, consumer preferences, and market maturity can affect the success of a particular product in a given market. Likewise, the product-market interlinkage assesses the performance of the product in the market and the demand for the product, which also affects the economic performance. Moreover, it helps the manager identify the potential opportunities in new product markets and adjust the product portfolio strategy accordingly. Therefore, the interlinkages between geographic and product market are crucial for portfolio analysis.

When Assessing the Product Portfolio, the Manager Should Consider the Following