Increasingly, services compete against goods and become an alternative offering.
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Q13: Unlike products, customers cannot be closely involved
Q14: Even though the intangibility of services is
Q15: Services are more intangible and homogeneous than
Q16: When services are clear, comparable and available
Q17: When direct delivery and short distribution channels
Q19: Transportation and travel services account for three
Q20: Buyers have more problems in observing and
Q21: Which of the following languages is the
Q22: For which of the following types of
Q23: A commercial airline seat that goes unsold
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