To Be Successful, the International Service Marketer Must First Determine

To be successful, the international service marketer must first determine the nature and aim of the service offering; that is, whether the service will be aimed at ________ or at _________, and whether the service act in itself will result in _______ or _______ actions.

A) people; things; standardised; non-standardised
B) companies; people; standardised; non-standardised
C) people; things; tangible; intangible
D) companies; people; tangible; intangible