Because services are difficult to explain, mass communication should be supported by:

Question

Quizplus · Accepted Answer

One-on-one follow-up allows for a personalized communication and explanation of services, which can help overcome the difficulty of explaining services through mass communication methods like billboards or foreign market forecasting. Intensive analysis is not necessarily needed for communication but can be useful for developing and improving services.

Because Services Are Difficult to Explain, Mass Communication Should Be