The role of personnel deserves special consideration in the international marketing of services because:
A) the customer is the service person's intangible.
B) the service person is neither the producer nor the marketer of the service.
C) the person will communicate the spirit, value and attitudes of the service corporation.
D) the service person both 'recruits and trains' his or her clients.
Correct Answer:
Verified
Q45: Which of the following is characteristic of
Q48: What are the top four host countries
Q49: Because services cannot be stored:
A)much greater pricing
Q50: Which of the following is not cited
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Q54: At the governmental level, services frequently are
Q55: Communicating the service offer is:
A)more difficult than
Q56: For services that are delivered mainly in
Q57: The _ and _ of service functions
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