An exporter can use a penetration pricing approach if the product is unique and some segments of the market are willing to pay the high price.

Name: An exporter can use a penetration pricing approach if the product is unique and some segments of the market are willing to pay the high price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Penetration pricing involves setting a low price to enter a competitive market and attract customers quickly, not charging high prices for unique products to segments willing to pay more.

An Exporter Can Use a Penetration Pricing Approach If the Product