The objective of _______ is to achieve the highest possible contribution in a short time.

Question

Quizplus · Accepted Answer

Skimming pricing is a strategy employed to set high prices for new products in the market. The objective of this pricing is to maximize profits by achieving the highest possible contribution in a short time. Skimming pricing is usually implemented when the product is new, innovative, or has unique features, which makes it attractive to early adopters who are willing to pay a premium price. As the market begins to saturate, the price is gradually reduced to attract price-sensitive customers.

The Objective of _______ Is to Achieve the Highest Possible