Destination-specific adjustment of mark-ups in response to exchange-rate changes are referred to as:

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The mentioned adjustment of mark-ups in response to exchange-rate changes is known as "pricing-to-market" approach. This means varying the prices of products to remain competitive in the local market by either increasing or decreasing the mark-ups. It is a way of ensuring that the prices of goods remain reasonable even with fluctuations in the exchange rates.

Destination-Specific Adjustment of Mark-Ups in Response to Exchange-Rate Changes Are