Continuous scanning helps a firm to deal proactively with emergent news stories that can harm the firm's good name.

Question

Quizplus · Accepted Answer

Continuous scanning allows firms to monitor news stories and social media activity in real-time. This makes it possible to swiftly address potential issues that could harm the firm's reputation, such as negative comments, rumors or scandals. By staying informed and proactive, companies can minimize the damage from damaging stories, protect their reputation, and maintain customer trust.

Continuous Scanning Helps a Firm to Deal Proactively with Emergent