Which of the following is true of traditional marketing communications?
A) They are very well suited to smaller firms.
B) They involve campaigns that have an unlimited life.
C) They focus on a company-to-customer approach.
D) They serve niche markets well.

Question

Quizplus · Accepted Answer

Traditional marketing communications focus on communicating directly from the company to the customer through mediums such as television, print ads, and direct mail.

Which of the Following Is True of Traditional Marketing Communications