Social media differ from traditional media in that social media are _____.
A) expensive
B) fragmenting
C) inefficient
D) interactive

Question

Quizplus · Accepted Answer

Social media are interactive, allowing for two-way communication and engagement with users, whereas traditional media are typically one-way communication with limited audience feedback. Social media can also be less expensive and offer more precise targeting options, making them less fragmenting and more efficient than traditional media. However, in this question, the key difference listed between the two options is interactivity.

Social Media Differ from Traditional Media in That Social Media