Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites,leading to a potentially exponential growth of communications?
A) Ambush marketing
B) Transformational marketing
C) Reverse marketing
D) Viral marketing

Question

Quizplus · Accepted Answer

Viral marketing is a technique that encourages people to share a marketing message with their network, which can lead to exponential growth. The message spreads like a virus and reaches a large audience, often resulting in high levels of engagement and brand awareness. Ambush marketing involves associating oneself with an event or brand without authorization, while transformational marketing aims to create an emotional connection between the brand and the consumer. Reverse marketing involves the consumer seeking out the marketer rather than the other way around. Therefore, the best choice in this case is option D, viral marketing.

Which of the Following Is a Marketing Technique That Facilitates