Which of the following gives the appearance of a grassroots movement that is actually produced behind the scenes by a firm promoting itself or its products?
A)Crowdsourcing
B)Insourcing
C)Cannibalisation
D)Astroturfing

Question

Quizplus · Accepted Answer

Astroturfing is the practice of creating a fake grassroots movement to promote a company or its products. This is done by creating fake social media accounts, fake online reviews, and even paying people to show up at events to make it seem like there is genuine support for the company/product. This gives the appearance of a grassroots movement, but it is actually being produced behind the scenes by a company or its PR firm.

Which of the Following Gives the Appearance of a Grassroots