Marketing channel management should be considered:

Question

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Marketing channel management involves the strategic planning and management of the various distribution channels used by a company to bring its products or services to market. It is a major strategic area of marketing management, as it affects a company's ability to reach its target market, create demand for its products, and ultimately meet its sales and revenue goals. While logistics management is an important part of channel management, it is just one element among many that must be considered in developing an effective channel strategy.

Marketing Channel Management Should Be Considered