The Internet and World Wide Web has connected millions of people and institutions and

Question

Quizplus · Accepted Answer

The Internet and World Wide Web have had a significant impact on the use of intermediaries in marketing channels. While they have not eliminated intermediaries, they have changed the role that intermediaries play. The Internet has made it easier for businesses to connect directly with customers, but intermediaries can still play an important role in facilitating transactions and providing value-added services. Ultimately, the use of intermediaries in marketing channels is determined by a variety of factors, including the nature of the product, the target market, and the competitive landscape. The Internet and World Wide Web are one important factor in this equation.

The Internet and World Wide Web Has Connected Millions of People