Vertical marketing systems are typically divided into the following three basic categories:

Question

Quizplus · Accepted Answer

The three basic categories of vertical marketing systems are administered, contractual, and corporate. Option A is incorrect as it includes horizontal, which is not a category of vertical marketing systems. Option B is incorrect as franchise is a type of contractual VMS. Option D is incorrect as voluntary associations do not fall under the category of VMS. Option E is incorrect as retailers' cooperatives fall under the contractual category.

Vertical Marketing Systems Are Typically Divided into the Following Three