When a supplier requires its channel members to carry a broad group of its products in order to sell any particular product in the supplier's line,the supplier is involved in:

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Full-line forcing is when a supplier requires its channel members to carry a wide range of its products in order to sell any particular product in the supplier's line. This strategy allows suppliers to increase sales of their entire product line and also helps in maintaining control over the distribution channels.

When a Supplier Requires Its Channel Members to Carry a Broad