A wholesaler and retailer have become embroiled in conflict over attempts by the wholesaler's sales force to help the retailer display its products.The retailer views this sales force as a nuisance that interferes with customer service.There seems to be a problem of:
A) Expectational differences.
B) Goal incompatibilities.
C) Resource scarcities.
D) Role incongruencies.
E) Perceptual differences.
Correct Answer:
Verified
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