Franchisors have the right to tell franchisees how to market products because of the franchise contract.In this case,franchisors are emphasizing the use of:

Question

Quizplus · Accepted Answer

Legitimate power refers to the power or authority that comes from a person's position or status in an organization. In the case of franchisors and franchisees, the franchisor has the legitimate power to tell franchisees how to market their products because it is outlined in the franchise contract. The franchise agreement gives the franchisor the authority to set guidelines and standards for the franchisee to follow, including marketing and advertising. Therefore, the use of legitimate power is appropriate in this situation.

Franchisors Have the Right to Tell Franchisees How to Market