Selective distribution is:
A) The use of as many outlets as possible.
B) Usually preferred for the distribution of industrial operating supplies.
C) The use of one intermediary in a particular market area.
D) When not all available distributors are used, rather a carefully chosen group.
E) Standard practice in the distribution of convenience goods.
Correct Answer:
Verified
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Q33: Intensity:
A) Refers to the number of intermediaries
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Q37: Short channels are preferred for:
A) Nontechnical products.
B)
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