The total score arrived at in the weighted factor score approach represents:
A) The probability of choosing a particular channel structure alternative.
B) The probability that the channel structure alternative chosen will be optimal.
C) A quantitative representation of management's judgment on the merits of a particular channel alternative.
D) The optimal channel choice.
E) The only logical channel alternative.
Correct Answer:
Verified
Q36: Heuristics that relate particular variables with possible
Q37: Short channels are preferred for:
A) Nontechnical products.
B)
Q38: For distant manufacturers it can be generalized
Q39: When developing alternative channel structures,the number of
Q40: In general,the more geographically dispersed the market:
A)
Q42: Shortening the channel will _ the amount
Q43: Assuming total cost for a direct channel
Q44: Products that are in the introductory stage
Q45: The distribution costing approach to choosing channel
Q46: The _approach to selecting the "best" channel
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