The set of people who participate in industrial buying decisions and are responsible for the consequences resulting from the decision are known as:

Question

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The set of people who participate in industrial buying decisions and are responsible for the consequences resulting from the decisions are known as the buying center. The buying center includes individuals such as the initiators who start the buying process, the users who will use the product or service being bought, the influencers who provide information or are consulted during the decision-making process, the decision-makers who have the ultimate authority to approve purchases, and the buyers who actually make the purchase. The buying center is responsible for the outcome of the purchasing decision and its impact on the organization.

The Set of People Who Participate in Industrial Buying Decisions