The reduction in the number of middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:

Question

Quizplus · Accepted Answer

Disintermediation refers to the elimination or reduction of intermediaries in marketing channels, which has been facilitated by the use of Internet-based marketing channels. This has allowed for greater efficiency and cost savings in the distribution process. Reintermediation refers to the introduction of new intermediaries, while disproportionate, rationalized distribution, and vertical disintegration are not directly related to the reduction of middlemen in marketing channels.

The Reduction in the Number of Middlemen in Marketing Channels