The addition of new middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as:

Question

Quizplus · Accepted Answer

The addition of new middlemen in marketing channels resulting from the use of Internet-based marketing channels is referred to as reintermediation. This is because the traditional channels are being replaced by online channels, leading to the need for new intermediaries such as online retailers, search engines, and social media platforms.

The Addition of New Middlemen in Marketing Channels Resulting from the Use