Which of the following statements is true about franchising?
A) It is a channel used exclusively for distribution of consumer durable goods.
B) The franchisee and franchisor are linked by a bond of voluntary cooperation rather binding contracts.
C) Generally, franchise marketing channels are more closely knit i.e., closer relationships) than conventional channels.
D) The challenges managing a franchise channel are fundamentally the same as those encountered in conventional channels.
E) All of the above statements are true.
Correct Answer:
Verified
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