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Why Does the Selection of Channel Members Pose a Peculiar,paradoxical

Question 22

Multiple Choice

Why does the selection of channel members pose a peculiar,paradoxical challenge for the franchisor?


A) Because franchisors want franchisees who are highly motivated but not entrepreneurial.
B) Because franchisors want franchisees who are self-motivated, entrepreneurial but willing to accept direction from the franchisor.
C) Because franchisors want franchisees who are extremely independent and creative.
D) Because franchisors want franchisees who are able and willing to modify the franchise model to adapt to local consumer demand.
E) Because franchisors want franchisees who can conduct business without direction.

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