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How Does the Motivation of Franchise Channel Members Differ from the Motivation

Question 23

Multiple Choice

How does the motivation of franchise channel members differ from the motivation of channel members in conventional channels?


A) Unlike conventional channel management, the motivation of franchise channel members is unnecessary.
B) The motivation of franchise channel members addresses support and assistance for known problems.
C) The motivation of franchise channel members requires leadership on a continuing basis.
D) The motivation of franchise channel members is the same as in conventional channels.
E) The motivation of franchise channel members has less to do with cooperation and partnerships than in conventional channels.

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