Many clothing retailers allow you to go to their website and print a coupon that you then present for a discounted price on your next purchase in the store.In economics we refer to this as

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This is an example of hurdle pricing, where retailers offer discounts to customers who are willing to go through the effort of finding and printing a coupon. This is a form of price discrimination as the retailer is offering different prices to different customers based on their willingness to go through the hurdle of finding and using a coupon.

Many Clothing Retailers Allow You to Go to Their Website